Social Media Coaching: How Do I Manage Social Media for My Company?
If you’ve got a business or a brand, then there’s a good chance you already have a social media presence. After all, having social media content can help amplify a company’s online presence and shape its reputation.
It’s no exaggeration that how a company manages its social media accounts can make or break them.
So, in order to get off on the right foot, it’s best to have plenty of social media coaching. If you’d like to know how to manage social media and how it can transform your company or brand, then continue reading below.
Focus on the Big Social Media Platforms—Facebook and Instagram
The term social media is pretty broad if you think about it. After all, there are dozens of social media platforms that you can dig into.
However, there are really only two that you should start your focus on—Facebook and Instagram. These two should take all your attention in the beginning for a few reasons…
First, you don’t want to overextend yourself by taking care of dozens of accounts across different platforms. It’s best to pick a few and stick to them—remember, it’s quality over quantity.
More importantly, these two social media platforms have some of the most active and engaged users. That means you’re likely to reach more potential customers on these two platforms.
To put it into perspective, Instagram has more than 1 billion active users every month. Facebook has over 2.9 billion active users monthly.
That means that with just two social media platforms, you can cast a wide net to reach new customers.
